A man in California is being sued by his former employer having taken his Twitter account with him on leaving along with his 17,000 followers. That’s not many when measured against Stephen Fry’s nearly 4 million followers, but it seems it’s the principle that is irking the man’s employer, PhoneDog.com. Noah Kravitz claims he was ... Read full story »

Have you tried Google+ yet? It seems that although it has been open to brands for about a month not many companies have ventured onboard. Perhaps their caution is due to the fact that they are not yet familiar with what it has to offer: Firstly, Google+ has a smaller user base, which could be ... Read full story »

A comparative survey between online and social media recruitment in the UK and the US has shown that British recruiters appear to be lagging in certain areas. The survey demonstrates that LinkedIn remains the most trusted social platform for finding new employees (which we’d strongly agree with) however whilst 25% of US recruiters directly post ... Read full story »

Good news for social media marketers: Twitter’s CEO, Dick Costolo, has announced that the company is very pleased with the way promoted tweets work and is going to introduce other types of advertising soon. Promoted tweets, Twitter’s own form of advertising, were first introduced last year and just about a month ago Twitter incorporated them ... Read full story »

The benefit of promoting engagement through social channels within magazines is proving a big success. A recent research poll monitored the engagement of readers of seven of the biggest women’s weekly magazines on Facebook and Twitter. It used the so-called “Social Heat Index” to measure engagement by taking into account the number of readers, the ... Read full story »

UK food and beverage manufacturers aren’t fully realising the opportunities that social media tools offer, consultant Mathew Yeomans claims in an interview for FoodManufacture.co.uk. He adds that companies rely too much on ineffective traditional PR strategies and see social media as a means to ruin their reputation, while in fact, they can reap huge benefits ... Read full story »

UK small and medium-sized enterprises (SMEs) have yet to find the right formula for making effective use of social media as a marketing platform and much of their failure is down to lack of time and resources. Such are the findings of a survey conducted by IFF Research, which polled 500 SMEs for its SME ... Read full story »

Having listened to numerous discussions over the last week about the demise of the NOTW and the role social media has played it’s fair to say there’s plenty of opinion out there. Tuning into Talksport one evening (expecting to hear Carlos Tevez complaining about the bus route through Whalley Range) I was surprised to hear ... Read full story »

It’s 2011 and Ad Lib is officially 10 years old this year, hooray! We’ve come a long way in those years and are blessed with a fantastic team that have helped us reach new heights and share our goals for the future. We’re currently planning our celebrations, which we’ll keep you posted on. It was ... Read full story »

If you’re interested in how social media can help with your recruitment strategy check out Nick’s guest post on the Bristol Editors website: http://www.bristoleditor.co.uk/using-social-media-to-redefine-recruitment Be warned, it’s a big picture!