The first continuous study of offline and online word of mouth in the UK has been launched by marketing research and consulting company Keller Fay Group. The company announced the start of the programme, called TalkTrack, in a press release and explained that its purpose is to measure word of mouth and to analyse how ... Read full story »

Having listened to numerous discussions over the last week about the demise of the NOTW and the role social media has played it’s fair to say there’s plenty of opinion out there. Tuning into Talksport one evening (expecting to hear Carlos Tevez complaining about the bus route through Whalley Range) I was surprised to hear ... Read full story »

If you’re interested in how social media can help with your recruitment strategy check out Nick’s guest post on the Bristol Editors website: http://www.bristoleditor.co.uk/using-social-media-to-redefine-recruitment Be warned, it’s a big picture!

For those who didn’t make it to Social Media Week, here’s the low down on who said what, what’s hot, what’s not and what the future holds….http://www.livestream.com/socialmediaweek

If you’re immersed within the world of social media, it’s highly likely you’ll already know its Social Media Week, with conferences and events being held across the globe.  The week provides a global platform that connects people, content and conversation around emerging trends in social and media mobile. The event was held for the first ... Read full story »