A man in California is being sued by his former employer having taken his Twitter account with him on leaving along with his 17,000 followers. That’s not many when measured against Stephen Fry’s nearly 4 million followers, but it seems it’s the principle that is irking the man’s employer, PhoneDog.com. Noah Kravitz claims he was ... Read full story »

The first person in the country has brought forward a case for constructive dismissal after a dispute with bosses over his profile on the professional networking site LinkedIn. The HR Exec had uploaded his CV and ticked the box indicating he was interested in ‘career opportunities’, which seems to have upset the management team at ... Read full story »

A recent survey from KPMG focusses on the impact smartphones and online shopping may have on retailers during the Christmas period. The results clearly show that UK shoppers are embracing technology, and at a faster pace than many other countries with 77% shoppers in the UK opting to buy goods like CDs, DVDs, books and ... Read full story »

According to the results from a recent survey, a staggering three-quarters of UK consumers start each day by checking their e-mail, while 14% do so by logging on to Facebook. The researchers comment that while e-mail is obviously the first choice for consumers, when it comes to interacting with brands, social media should not be ... Read full story »

Product placement on TV was expected to become more popular after the government relaxed the rules a few months ago. Back on Sept 1st we reported that with only six deals closed at that point, it was proving to be a slow burner. Since then, brands still seem to be cautious and are yet to ... Read full story »

Good news for social media marketers: Twitter’s CEO, Dick Costolo, has announced that the company is very pleased with the way promoted tweets work and is going to introduce other types of advertising soon. Promoted tweets, Twitter’s own form of advertising, were first introduced last year and just about a month ago Twitter incorporated them ... Read full story »

The benefit of promoting engagement through social channels within magazines is proving a big success. A recent research poll monitored the engagement of readers of seven of the biggest women’s weekly magazines on Facebook and Twitter. It used the so-called “Social Heat Index” to measure engagement by taking into account the number of readers, the ... Read full story »

A recent report demonstrates that quality, not quantity is the order of the day when it comes to creating an effective social media strategy. Monitoring the user response of 100 big name brands activity in the first half of 2011 has demonstrated how and which social media managers are creating successful campaigns that effectively engage ... Read full story »

It appears an increasing number of companies are concerned by their employees social media use in the workplace. The latest  report reveals that almost three quarters of all polled firms admit to scrutinising staff activity online and blocking various websites. The report shows that the number of companies that have blocked access to social media ... Read full story »

Digital and social media marketing have become a must for successful businesses and developing strategies that would bring profit is essential. This is the main reason why demand for SEO specialists and other professionals who work in the area has increased significantly, with salaries also on the rise. According to a recent report, the salaries ... Read full story »