A man in California is being sued by his former employer having taken his Twitter account with him on leaving along with his 17,000 followers. That’s not many when measured against Stephen Fry’s nearly 4 million followers, but it seems it’s the principle that is irking the man’s employer, PhoneDog.com. Noah Kravitz claims he was ... Read full story »

And there we have it, almost the end of another year, and as ever, what a year… With the continued stories of tough times we’re not quite sure of what lies ahead but we’re a happy and positive crew. It’s been a busy and successful year, with objectives achieved (financial and personal, double whoop!) which ... Read full story »

Have you tried Google+ yet? It seems that although it has been open to brands for about a month not many companies have ventured onboard. Perhaps their caution is due to the fact that they are not yet familiar with what it has to offer: Firstly, Google+ has a smaller user base, which could be ... Read full story »

A comparative survey between online and social media recruitment in the UK and the US has shown that British recruiters appear to be lagging in certain areas. The survey demonstrates that LinkedIn remains the most trusted social platform for finding new employees (which we’d strongly agree with) however whilst 25% of US recruiters directly post ... Read full story »

A recent report has demonstrated that whilst B2B firms recognise the importance of social media they could do a lot more to ensure better results and a return on investment are achieved. In transpires that 50% of B2B businesses simply aren’t measuring their return or the quality of communications, with only 12% having a dedicated ... Read full story »

A recent report demonstrates that quality, not quantity is the order of the day when it comes to creating an effective social media strategy. Monitoring the user response of 100 big name brands activity in the first half of 2011 has demonstrated how and which social media managers are creating successful campaigns that effectively engage ... Read full story »

A new guide by Acas gives advice to employers on the acceptable treatment of the private profiles of workers and potential staff members on social sites. Acas believes that bosses should not reproach workers on their comments on Facebook or look up online information on recruits. The organisation, which often serves as a mediator in employers-staff issues, warns employers ... Read full story »

A growing number of British customers who are dissatisfied with goods or services they have paid for are inclined to complain online, a new search reveals. The study included 11,000 people from different European countries. In the UK, 20% of the 3,000 surveyed consumers said that they would use review websites and another 14% would ... Read full story »

UK food and beverage manufacturers aren’t fully realising the opportunities that social media tools offer, consultant Mathew Yeomans claims in an interview for FoodManufacture.co.uk. He adds that companies rely too much on ineffective traditional PR strategies and see social media as a means to ruin their reputation, while in fact, they can reap huge benefits ... Read full story »

UK small and medium-sized enterprises (SMEs) have yet to find the right formula for making effective use of social media as a marketing platform and much of their failure is down to lack of time and resources. Such are the findings of a survey conducted by IFF Research, which polled 500 SMEs for its SME ... Read full story »