It has been revealed that mobile media consumption habits vary according to the hardware of choice. Orange’s annual study of mobile media, Exposure, indicates that consumers use Smartphones when they are bored, while they turn to Tablets in order to save time. According to the study, carried out in the UK, France, Spain and Poland, ... Read full story »

A recent survey has clearly demonstrated that mobile devices are fast becoming commonplace as a means to getting online, with mobile attributing to two-thirds of all web browsing outside of PC’s. And us Brits appear to be most at home browsing early in the morning or late at night, when it’s most likely we’ve one ... Read full story »

Smartphones aren’t going to disappear anytime soon and with predictions that the half of UK’s adult population is expected to own one by mid 2012, the importance of a successful mobile marketing strategy is essential to success. We’re a busy bunch and we can all be guilty of losing clarity of key goals and objectives ... Read full story »

A recent survey aimed at discovering how people feel about using a mobile payment service, for example Google Wallet, has resulted in clear concerns over financial security. UK consumers are cautious on the matter, with just one in six claiming they would like to use their smartphone as a wallet in the future. At present ... Read full story »

With the ever growing popularity of e-commerce and m-commerce, brands sometimes seem at a loss to adequately cover all the options that are available to consumers. The website searchenginewatch.com provides simple guidelines on how to make the most of different devices. First of all, consumers’ engagement depends on the device they use. For example research ... Read full story »

The rise and subsequent power of mobile, smartphones, tablets and Wi-Fi have brought with them significant growth opportunities to more traditional out-of–home advertising. And the media industry expects that 2012 will be the year that we see a real surge in creative and exciting marketing solutions utilising QR codes, Near Field Communication (such as contactless ... Read full story »

It appears that Three are more than a bit miffed at Everything Everywhere, 02 and Vodafone’s plans to collaborate over the development of a shared m-commerce and joint mobile advertising platform, without their involvement. The three mobile operators issued a statement, explaining that Three may still take advantage of the new technology, even though it ... Read full story »

British mobile users are increasingly coming to regard m-commerce as a convenient shopping channel rather than viewing it as an experiment, a tendency supported by the report on the latest study undertaken by the Internet Advertising Bureau (IAB). After polling more than 1,000 mobile users, the organisation found that 42% deemed the platform the most ... Read full story »

New research from the Interactive Media in Retail Group (IMRG) and eDigital Research shows that e-commerce and m-commerce are continuing to enjoy increasing popularity in the UK. According to the findings, 61% of the 6,000 people surveyed plan to use mobile to get online more often over the next year with half of them intending ... Read full story »

For those who didn’t make it to Social Media Week, here’s the low down on who said what, what’s hot, what’s not and what the future holds….http://www.livestream.com/socialmediaweek