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Posts Tagged ‘Media’

January 11th, 2012

NMA 2012 Top 100 agency guide 2012 now open for entries

The new media age 2012 Top 100 agency guide is now open for entries. The annual guide, which will be published in May is an eagerly anticipated guide to who’s hot amongst the digital agency scene. Based on fee income from digital activity the guide has become renowned as a wealth of information of activity ... Read full story »


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November 22nd, 2011

Women’s Health Magazine Set To Launch

Off the back of the success in the UK of Men’s Health magazine, publisher Hearst-Rodale is preparing to launch Women’s Health magazine in February 2012. Women’s Health magazine is currently in print in 12 countries and will be launched in nine more over the next year, making it the fastest growing women’s lifestyle magazine in ... Read full story »


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November 18th, 2011

Its happy days in the Content Marketing world

Customer publishing, or content marketing as it is now named by many is bucking the trend in the b2c print based publishing world. Research out this week shows the sector to expect decent growth over the next few years. It’s clear that digital editions and apps play a significant part in this growth, however the ... Read full story »


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November 15th, 2011

Three-Quarters of us check e-mails first thing in the morning

According to the results from a recent survey, a staggering three-quarters of UK consumers start each day by checking their e-mail, while 14% do so by logging on to Facebook. The researchers comment that while e-mail is obviously the first choice for consumers, when it comes to interacting with brands, social media should not be ... Read full story »


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November 14th, 2011

Digital Media Planner / Buyers – You’re in hot demand!

Digital recruitment remains media’s top priority as the industry body’s figures for the first half of 2011 showed a 13.5% like-for-like growth in UK internet advertising expenditure, which now has a market share of 27%. Great news for the sector, however the challenge comes when looking to recruit quality digital media specialists capable of delivering ... Read full story »


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November 7th, 2011

i celebrates its first birthday

It’s the i’s first birthday and the newspaper has good reason to celebrate. While 2011 has been a difficult year for British print media, i marked 12 extremely successful months of existence. Launched last October, as a concise version of the Independent it aimed to meet the needs of time-pressed consumers, who wished to have ... Read full story »


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October 31st, 2011

Sun’s ad spend on the up since the demise of NOTW

The Sun, the only News International tabloid still in print, seems to have lost very little in terms of advertising revenue following the phone-hacking scandal earlier this year, which saw the closure of sister title the News of the World. According to the latest figures by Nielsen, advertising in The Sun has actually increased since ... Read full story »


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October 24th, 2011

Guardian’s iPad app gaining speed

Just a week after having been released, the Guardian’s iPad app has been downloaded 145,000 times, whereas its Facebook app has surpassed 1m downloads since its launch a month ago. Pretty impressive figures. UK iPad owners account for 85,000 downloads and the paper’s US readers for more than 29,000. The remaining nearly 32,000 downloads have ... Read full story »


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October 19th, 2011

Twitter happy with promoted tweets development

Good news for social media marketers: Twitter’s CEO, Dick Costolo, has announced that the company is very pleased with the way promoted tweets work and is going to introduce other types of advertising soon. Promoted tweets, Twitter’s own form of advertising, were first introduced last year and just about a month ago Twitter incorporated them ... Read full story »


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October 11th, 2011

The Independent celebrates 25 years in circulation

Having celebrated its 25th year in circulation this week The Independent is set to launch a series of innovations, including a paywall for readers outside the UK, an iPad application and a reduction of 70,000 bulk copies from its circulation that were previously free. The moves are all part of a strategy to enhance the ... Read full story »


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