Good news if you’re looking to shop while you errr shop…. It transpires the big four supermarkets are now trialling Wi-Fi for customers in their stores with Asda, Morrisons, Tesco and Sainsbury’s all looking to roll Wi-Fi out beyond the trial stage within the next 12 months. To date Tesco has led the way in ... Read full story »

The recently published IPA census of member agencies for 2011, shows some reassuring trends in employment which forebode well for jobseekers in advertising, marketing and media agencies in 2012. On average, an IPA agency now employs 77 people rather than 71. They employed 20% more entry-level workers in 2011, and flexible working is helping to ... Read full story »

And there we have it, almost the end of another year, and as ever, what a year… With the continued stories of tough times we’re not quite sure of what lies ahead but we’re a happy and positive crew. It’s been a busy and successful year, with objectives achieved (financial and personal, double whoop!) which ... Read full story »

Have you tried Google+ yet? It seems that although it has been open to brands for about a month not many companies have ventured onboard. Perhaps their caution is due to the fact that they are not yet familiar with what it has to offer: Firstly, Google+ has a smaller user base, which could be ... Read full story »

Customer publishing, or content marketing as it is now named by many is bucking the trend in the b2c print based publishing world. Research out this week shows the sector to expect decent growth over the next few years. It’s clear that digital editions and apps play a significant part in this growth, however the ... Read full story »

A recent report from Oxford Economists’ concurs that a poor ecommerce experience results in reduced sales. No big surprises there. However, in some cases, it’s believed the amount could reach as much as £500m over three years. Consumers are often put off by user-unfriendly sites and swiftly leave without making any purchases. So, bearing in ... Read full story »

Smartphones aren’t going to disappear anytime soon and with predictions that the half of UK’s adult population is expected to own one by mid 2012, the importance of a successful mobile marketing strategy is essential to success. We’re a busy bunch and we can all be guilty of losing clarity of key goals and objectives ... Read full story »

A new study examining which brands consumers view as “meaningful” reveals that the companies which enjoy the strongest consumer loyalty and confidence in the UK are Marks & Spencer, Sainsbury’s and Unilever. The study investigated the ways brands contribute to the well-being of society and its environment and the importance of brands in people’s everyday ... Read full story »

Hello, we’re Ad Lib, specialist recruiters within the digital, media, creative and marketing industries. We’re currently enjoying our finest year to date (having been in operation for 10 years) and are now looking to expand our lovely team with an additional consultant who’ll help spread the Ad Lib word and make more digital, marketing and ... Read full story »

Product placement on TV was expected to become more popular after the government relaxed the rules a few months ago. Back on Sept 1st we reported that with only six deals closed at that point, it was proving to be a slow burner. Since then, brands still seem to be cautious and are yet to ... Read full story »