Have you tried Google+ yet? It seems that although it has been open to brands for about a month not many companies have ventured onboard. Perhaps their caution is due to the fact that they are not yet familiar with what it has to offer: Firstly, Google+ has a smaller user base, which could be ... Read full story »

A recent report from Oxford Economists’ concurs that a poor ecommerce experience results in reduced sales. No big surprises there. However, in some cases, it’s believed the amount could reach as much as £500m over three years. Consumers are often put off by user-unfriendly sites and swiftly leave without making any purchases. So, bearing in ... Read full story »

According to the results from a recent survey, a staggering three-quarters of UK consumers start each day by checking their e-mail, while 14% do so by logging on to Facebook. The researchers comment that while e-mail is obviously the first choice for consumers, when it comes to interacting with brands, social media should not be ... Read full story »

UK outdoor advertising revenue grew 1.1% year-on-year between July and September of this year, reaching £214.4m, according to data from The Outdoor Media Centre It’s also evident that several brands including Reebok, Oral B, ebookers, Drinkaware Trust and Hugo Boss are all now reinvesting in format, previously turning their focus to other advertising channels. In ... Read full story »

A new study examining which brands consumers view as “meaningful” reveals that the companies which enjoy the strongest consumer loyalty and confidence in the UK are Marks & Spencer, Sainsbury’s and Unilever. The study investigated the ways brands contribute to the well-being of society and its environment and the importance of brands in people’s everyday ... Read full story »

With the ever growing popularity of e-commerce and m-commerce, brands sometimes seem at a loss to adequately cover all the options that are available to consumers. The website searchenginewatch.com provides simple guidelines on how to make the most of different devices. First of all, consumers’ engagement depends on the device they use. For example research ... Read full story »

A recent report demonstrates that quality, not quantity is the order of the day when it comes to creating an effective social media strategy. Monitoring the user response of 100 big name brands activity in the first half of 2011 has demonstrated how and which social media managers are creating successful campaigns that effectively engage ... Read full story »

The British Advertising Standards Authority (ASA) has banned advertisements by Unilever, Tesco and Phones4U because of misleading content or, as in the case of Phones4U, in response to public reaction. The controversial mobile phone ad features Jesus, who promotes “miraculous” phone deals and winks at the audience. After receiving nearly a hundred complaints from consumers, ... Read full story »

The first continuous study of offline and online word of mouth in the UK has been launched by marketing research and consulting company Keller Fay Group. The company announced the start of the programme, called TalkTrack, in a press release and explained that its purpose is to measure word of mouth and to analyse how ... Read full story »

These prestigious awards for the Planning and Research disciplines are going before the judging panel on 12 and 13 September and the award ceremony itself will take place on 6 October. What’s in store for the winners? In addition to the gold, silver or bronze awards every short-listed paper will get, the APG will hand ... Read full story »