The recently published IPA census of member agencies for 2011, shows some reassuring trends in employment which forebode well for jobseekers in advertising, marketing and media agencies in 2012. On average, an IPA agency now employs 77 people rather than 71. They employed 20% more entry-level workers in 2011, and flexible working is helping to ... Read full story »

The new media age 2012 Top 100 agency guide is now open for entries. The annual guide, which will be published in May is an eagerly anticipated guide to who’s hot amongst the digital agency scene. Based on fee income from digital activity the guide has become renowned as a wealth of information of activity ... Read full story »

The rise and subsequent power of mobile, smartphones, tablets and Wi-Fi have brought with them significant growth opportunities to more traditional out-of–home advertising. And the media industry expects that 2012 will be the year that we see a real surge in creative and exciting marketing solutions utilising QR codes, Near Field Communication (such as contactless ... Read full story »

The British Advertising Standards Authority (ASA) has banned advertisements by Unilever, Tesco and Phones4U because of misleading content or, as in the case of Phones4U, in response to public reaction. The controversial mobile phone ad features Jesus, who promotes “miraculous” phone deals and winks at the audience. After receiving nearly a hundred complaints from consumers, ... Read full story »

When Product Placement was introduced on UK television several months ago, experts believed it would revolutionise advertising and increase profits dramatically, but with only six deals closed so far it’s proving a slow burner. It appears businesses aren’t convinced of how effective it is and with no previous experiences or data, marketeers tend to be ... Read full story »

It seems only yesterday we returned from the Christmas break and this morning we’re making plans for the summer and dare I say it, autumn – scary stuff. But that’s the way we like it. The first quarter of 2011 has been nothing short of frantic (and successful) across the board, be it digital, media, ... Read full story »

As evangelists of the digital marketing industry Ad Lib are proud to announce their sponsorship and involvement in the latest BIMA roundtable discussion. The meeting will explore the digital marketing industry in Wales, addressing issues facing the industry and provide further understanding of the resources available to ensure prosperity and success. So on Monday 4th ... Read full story »

We don’t ask people to say nice things about us, we’re far too bashful…so through blushed cheeks we wanted to share a few comments we’ve received recently. Everybody to the top of the class…! ‘Thanks for all your help; it’s been very useful to have your objective view and experience.’ ‘Thanks for all your work ... Read full story »

What have Bournemouth, Bristol and the best digital marketing jobs all got in common? Pop back here on the 1st September when we’ll be sharing some news that we think will be good for all those working in the world of digital marketing who share our love of sea, sand, boats, Dorset, Hampshire, the M27 ... Read full story »

While few of us love it, avoiding risk – personal and organisational – means keeping up to date with legislation. For our next beautiful Breakfast seminar on 7th September, we’ve invited the nice people from Foot Anstey, the South West’s favourite solicitors who, when added to some croissants, pastries, succulent fruit and juices, should make ... Read full story »