A report out from Zenith Optimedia declares that global display advertising is set to double from $21.8 billion in 2010 to $42.6 billion by 2014. The webs share of total global advertising spend is expected to increase from close to 16% at present to 21.2% in 2014. The largest increase in revenue being driven through ... Read full story »

It has been revealed that mobile media consumption habits vary according to the hardware of choice. Orange’s annual study of mobile media, Exposure, indicates that consumers use Smartphones when they are bored, while they turn to Tablets in order to save time. According to the study, carried out in the UK, France, Spain and Poland, ... Read full story »

UK outdoor advertising revenue grew 1.1% year-on-year between July and September of this year, reaching £214.4m, according to data from The Outdoor Media Centre It’s also evident that several brands including Reebok, Oral B, ebookers, Drinkaware Trust and Hugo Boss are all now reinvesting in format, previously turning their focus to other advertising channels. In ... Read full story »

The Sun, the only News International tabloid still in print, seems to have lost very little in terms of advertising revenue following the phone-hacking scandal earlier this year, which saw the closure of sister title the News of the World. According to the latest figures by Nielsen, advertising in The Sun has actually increased since ... Read full story »

Product placement on TV was expected to become more popular after the government relaxed the rules a few months ago. Back on Sept 1st we reported that with only six deals closed at that point, it was proving to be a slow burner. Since then, brands still seem to be cautious and are yet to ... Read full story »

A new piece of research reported by New Media Age reveals that two out of three marketers in the UK aren’t clear on the meaning of the term “gamification”. The researchers polled more than 100 UK marketers in an attempt to find out how popular the marketing strategy gamification is. The term is used to ... Read full story »

It’s been mixed bag of ups and downs when it comes to the UK’s advertising spend in Q2 of this year. The overall picture has shown a slight drop in revenue of 1.1 % compared to the same period of last year however, there’s no need to panic as experts are optimistic about sector development ... Read full story »

The rise and subsequent power of mobile, smartphones, tablets and Wi-Fi have brought with them significant growth opportunities to more traditional out-of–home advertising. And the media industry expects that 2012 will be the year that we see a real surge in creative and exciting marketing solutions utilising QR codes, Near Field Communication (such as contactless ... Read full story »

The British Advertising Standards Authority (ASA) has banned advertisements by Unilever, Tesco and Phones4U because of misleading content or, as in the case of Phones4U, in response to public reaction. The controversial mobile phone ad features Jesus, who promotes “miraculous” phone deals and winks at the audience. After receiving nearly a hundred complaints from consumers, ... Read full story »

It appears that Three are more than a bit miffed at Everything Everywhere, 02 and Vodafone’s plans to collaborate over the development of a shared m-commerce and joint mobile advertising platform, without their involvement. The three mobile operators issued a statement, explaining that Three may still take advantage of the new technology, even though it ... Read full story »