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Archive for the ‘Creative’ Category

February 3rd, 2012

Shop online, whilst you shop in store…

Good news if you’re looking to shop while you errr shop…. It transpires the big four supermarkets are now trialling Wi-Fi for customers in their stores with Asda, Morrisons, Tesco and Sainsbury’s all looking to roll Wi-Fi out beyond the trial stage within the next 12 months. To date Tesco has led the way in ... Read full story »


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January 30th, 2012

Summer Holiday 2012? Logistical challenges may lie ahead

It may have escaped your notice that the summer of 2012 is going to be a summer of sport and celebration. Not only do we have the perennial crowd pullers of Wimbledon and Royal Ascot, but we also have the delights of the Euro 2012, and of course the Olympic and Paralympic Games in July ... Read full story »


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January 24th, 2012

IPA survey shows the industry is set fair for 2012

The recently published IPA census of member agencies for 2011, shows some reassuring trends in employment which forebode well for jobseekers in advertising, marketing and media agencies in 2012. On average, an IPA agency now employs 77 people rather than 71. They employed 20% more entry-level workers in 2011, and flexible working is helping to ... Read full story »


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January 11th, 2012

NMA 2012 Top 100 agency guide 2012 now open for entries

The new media age 2012 Top 100 agency guide is now open for entries. The annual guide, which will be published in May is an eagerly anticipated guide to who’s hot amongst the digital agency scene. Based on fee income from digital activity the guide has become renowned as a wealth of information of activity ... Read full story »


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January 9th, 2012

LinkedIn – 1st Constructive Dismissal Claim

The first person in the country has brought forward a case for constructive dismissal after a dispute with bosses over his profile on the professional networking site LinkedIn. The HR Exec had uploaded his CV and ticked the box indicating he was interested in ‘career opportunities’, which seems to have upset the management team at ... Read full story »


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December 21st, 2011

Goodbye 2011, Hello 2012…

And there we have it, almost the end of another year, and as ever, what a year… With the continued stories of tough times we’re not quite sure of what lies ahead but we’re a happy and positive crew. It’s been a busy and successful year, with objectives achieved (financial and personal, double whoop!) which ... Read full story »


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December 15th, 2011

West leads the way in Direct Marketing

At least, that’s the belief of the Direct Marketing Association (DMA) West Council members. Yet many entrants in to the sector from west based Universities are heading towards London and the South East to find all important experience to set their careers on the right path. Understanding the full nature of this phenomenon, and how ... Read full story »


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December 12th, 2011

Tangerine Tango – 2012 colour of the year!

Pantone has revealed that Tangerine Tango, ‘a spirited reddish orange’ or simply ‘Pantone 17-1463’ is its 2012 colour of the year! They go on to say that the colour ‘marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy’ ... Read full story »


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December 7th, 2011

Display advertising to grow to $40 billion globally by 2014

A report out from Zenith Optimedia declares that global display advertising is set to double from $21.8 billion in 2010 to $42.6 billion by 2014. The webs share of total global advertising spend is expected to increase from close to 16% at present to 21.2% in 2014. The largest increase in revenue being driven through ... Read full story »


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December 6th, 2011

UK services sector rebounds but it’s not all good news

As this is the area where we all operate it’s worth keeping a close eye on things and there’s good news and there’s bad news. First, the good news: in November, according to the Markit/CIPS Purchasing Managers’ Index survey, activity levels in the service sector continued to grow, and at a faster pace than the ... Read full story »


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